IBM Design Thinking methodology workshop

Josipa Jurić

This year’s Weekend Media Festival in Rovinj that lasted from the 22nd until the 25th of September featured a workshop that was organized by Megatrend Business Solutions and IBM. Through our workshop we introduced the IBM Design Thinking methodology for development of new products. This methodology is based on the understanding on what type of product users want to launch, hence creating a series of creative ideas, best of which soon become functioning prototypes.

Ana Vier from IBM and Milivoj Obradović from Megatrend Business Solutions showed users how to create an enhanced user experience on the example of Weekend Media Festival.

For further information on the IBM Design Thinking methodology you can find out more from our lecturers in the video below:

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IBM Design Thinking is used by numerous companies throughout various industries, and even by public offices, in order to find better innovative solutions considering the dynamic environment in which we work, function and live. Traditional methods and tools we use do not give expected results in today’s ever changing business environment.

For more information on Design Thinking methodology please do not hesitate to contact us at: