The Data Geovisualization Solution
The experts on our team are here to help you to, by analyzing geo-data and interactive visualizations, reach new comprehension of your data.
In the world today, when information has more value than crude oil, companies are no longer able to rely merely on data derived from standard reports and visualizations, which is the main reason behind our development of the Map My Business solution for Data Geovisualization. Our product, Map My Business, offers the analysis of your business data using interactive visualizations where it utilizes the human brain’s natural ability to detect patterns.
Where Napoleon Bonaparte, in his preparation to conquer Europe, used geovisualization for the presentation of the battlefield and the position of his and the enemy’s forces on it, in a business world geovisualization can be used to conquer markets.
Pattern recognition is one of the most important areas in the development of an artificial intelligence system such as IBM Watson, whose ability is to find relations in data that people from business cannot detect. In order to arrive to new insights more quickly, geovisualization projects data onto different type of maps.
Among the most popular are the network map (a presentation of networking equipment in the network environment of a company, tram lines network), the flow map (a presentation of trade between countries, branches…), the symbol map (weather forecast) and the choropleth (a presentation of an area on the map with different colors). In the real world, some combination of different presentations on a single map is used. This method of data presentation has great advantages over lists and crosstabs due to our brains’ ability to more easily finds patterns on a map then buried under rows of data in a crosstab.
Marketing is one of the business areas where the power of geovisualization can be used most successfully.
Existing business intelligence systems and their data already contain some forms of geospatial information (e.g. customer addresses, zip codes, municipalities, counties, even branch office coordinates), which combined with data on sales, products, warehouse status, marketing and other financial data can give a new picture of the business. If we pair this with predictive analytics, we can get a powerful tool for predicting market trends and thus stay one step ahead of the competition.
In our demo videos, you can see examples of Megatrend’s Map My Business geovisualization extension for Cognos Analytics.
For all your additional questions about geovisualization, contact us by phone, at +385 1 4091 300 or via e-mail poslovna.rjesenja@megatrend.com.
